Empowering young people to grow from starting out to living better.

Why Upstreman ?

01.
The go-to choice for young users worldwide starting their home journey.
02.
Exceptional products and thoughtful service.
03.
A truly value-packed product experience.
04.
Covering every home scene, for every kind of living.
Brand Ambition


To become the world’s leading homeappliance brand of choice.


Upward | Leading | Growing Together | Worldwide.

Brand Story


Born from the belief that young people have the power to chase their dreams.


We see a new generation around the world strivingfor independence and a better life — and weunderstand their need for appliances that are light, reliable, and built to last.


So we set out to create home products that are warm, dependable, and thoughtfully designed for real life. Upstreman supports young people as they move from their starting point toward a better life.

Brand Mission


To make a better, high-quality lifeaccessible for everyone.


We believe every "start up" deserves care — from your first dorm room to your first apartment, Upstreman is here as your trusted companion in every stage of life.

Brand Personality

Brand Personality

Expert-driven,

quality-focused,

standard-compliant.

Professional

Consistent quality,

thoughtful support,

customer-minded.

Reliable & Caring

No frills,

purpose-driven,

user-centric.

Practical

Expert-driven,

quality-focused,

standard-compliant.

Professional

Consistent quality,

thoughtful support,

customer-minded.

Reliable & Caring

No frills,

purpose-driven,

user-centric.

Practical

Global

Presence &

Achievements

Global

Presence &

Achievements

We’ve built a trusted footprint across key markets, delivering value to households worldwide.

Future Outlook Future Outlook

Shaping the future with innovative technology and thoughtful design.
We are committed to creating home appliances that are more elegant,efficient, and sustainable for young people around the world.
Upstreman — bringing the power of "moving upward" into every young person’s life.