

Why Upstreman ?





To become the world’s leading homeappliance brand of choice.
Upward | Leading | Growing Together | Worldwide.

Born from the belief that young people have the power to chase their dreams.
We see a new generation around the world strivingfor independence and a better life — and weunderstand their need for appliances that are light, reliable, and built to last.
So we set out to create home products that are warm, dependable, and thoughtfully designed for real life. Upstreman supports young people as they move from their starting point toward a better life.

To make a better, high-quality lifeaccessible for everyone.
We believe every "start up" deserves care — from your first dorm room to your first apartment, Upstreman is here as your trusted companion in every stage of life.
Brand Personality
Brand Personality
Expert-driven,
quality-focused,
standard-compliant.

Consistent quality,
thoughtful support,
customer-minded.

No frills,
purpose-driven,
user-centric.

Expert-driven,
quality-focused,
standard-compliant.

Consistent quality,
thoughtful support,
customer-minded.

No frills,
purpose-driven,
user-centric.

Global
Presence &
Achievements
Global
Presence &
Achievements
We’ve built a trusted footprint across key markets, delivering value to households worldwide.
500,000+ Units Sold Worldwide
A milestone that reflects our consistent quality and resonance with global consumers.
Users Across North America, Europe, and Asia
Tailored to regional needs, our products have gained traction in diverse household settings.
Amazon Best Seller: Top Home Appliance Brand
Recognized by millions of shoppers for reliability and everyday utility.
The First Choice of Hundreds of Thousands of Young Families
Designed to fit modern lifestyles, we’re the go-to pick for new households.

We are committed to creating home appliances that are more elegant,efficient, and sustainable for young people around the world.
Upstreman — bringing the power of "moving upward" into every young person’s life.

