Start Up, Live Better
Empowering young people to grow from starting out to living better.
Why choose Upstreman ?
Why choose Upstreman ?
The go-to choice for young users worldwide starting their home journey
Brand Ambition
To become the world’s leading home appliance brand of choice.
Upstreman is here to support young people as they move from their starting point toward a better life.
Upward | Leading | Growing Together | Worldwide.
Brand Story
Born from the belief that young people have the power to chase their dreams.
We see a new generation around the world striving for independence and a better life — and we understand their need for appliances that are light, reliable, and built to last.
So we set out to create home products that are warm, dependable, and thoughtfully designed for real life.
Brand Mission
To make a better, high-quality life accessible for everyone.
We believe every "start up" deserves care
— from your first dorm room to your first apartment, Upstreman is here as your trusted companion in every stage of life.
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